Cat Deeley Drops Bombshell Revelation as ITV’s viewership nearly dropped to zero after she replaced Holly Willoughby and Phillip Schofield: ‘It is an insult to me.’

This Morningโ€™s Cat Deeley dropped a bombshell on-air about her hosting tactics during ITV chat.

In a candid on-screen moment, Cat, alongside her co-presenter Ben Shephard, was chatting with comedian Chris McCauslandย 

about being roped in to helm a new weekend morning show, and Ben was curious about how Chris was coping with the transition

ย from stand-up comedy and sitcoms to the nitty-gritty of live presenting.

Ben probed: โ€œFrom your perspective, Chris, the presenting stuff is what you donโ€™t do.ย 

You do stand-up, you do scripted stuff, but actually thereโ€™s in and outs of breaks, thereโ€™s the starts of [segments], thereโ€™s the endโ€ฆ how did you get Austin that part?โ€

Chris revealed with a chuckle: โ€œI just made it up,โ€ prompting Cat to confess with a touch of humour: โ€œThatโ€™s kind of what we do, in all honesty!โ€

This honest exchange tickled fans on social media, with one fan teasing on X: โ€œDid Cat say she doesnโ€™t know what sheโ€™s doing presenting the show lol? Yeah we know!โ€

Meanwhile, others questioned if Chrisโ€™ new gig would manage to liven up Saturday morning telly, with a fan commenting: โ€œThe hour before James Martin on a Saturday morning is TVโ€™s barren wastelandโ€ฆ good luck Chris,โ€ reports the Mirror.

Another viewer added their two cents, remarking: โ€œSo yet another person theyโ€™ve chosen to try and crack the weekend morning show. 3rd time lucky and all that I guess.โ€

Chris elaborated on his preparation technique for his new role, advising: โ€œI think, donโ€™t have sentences in your head, just have the essence of what youโ€™re going to say. The lovely thing is itโ€™s pre-recorded so if you say something you donโ€™t like, theyโ€™ll just get you to say it again.โ€

Some viewers remain loyal to Cat as she takes over This Morning, despite a notable drop in viewing figures since Holly Willoughby and Phillip Schofield departed.

One enthusiast tweeted: โ€œCat Deeley on This Morning is way more authentic and genuine than what we had with Holly and Phil. Ben could do with relaxing a bit more and being a bit less newsreader formal after years on GMB though.โ€

The audience numbers for the beloved morning programme are causing alarm, with around 486,000 viewers tuning in daily in 2024. Rewind to October 2018 when the show boasted a staggering 2.7 million viewers.

Just last year in 2023, numbers consistently topped 1 million per episode, yet following Cat and Benโ€™s entrance, figures slumped to approximately 635,000 and have since declined even further.

ITV has countered concerns about This Morningโ€™s performance, pointing out that the show averaged 840,000 views daily in April 2024 when factoring in ITVX and ITV+1 viewership. The broadcaster remains firm, stating: โ€œThis Morning has never had a better connection with its viewers.โ€

In light of Cat Deeleyโ€™s recent admission about her hosting style on This Morning, fans have been buzzing about the authenticity she brings to the show. Despite a decrease in viewership since her takeover from previous hosts, some loyal viewers appreciate her genuine approach compared to the more formal newsreader style of her co-host Ben Shephard. As This Morning continues to navigate through the changing landscape of morning television, the focus remains on engaging with the audience and providing quality content. With concerns about the drop in viewership numbers, ITV has been quick to defend the show, highlighting the average daily views and pointing out the showโ€™s strong connection with its viewers. Looking ahead, it will be interesting to see how Chris McCauslandโ€™s addition to the weekend morning show will impact the overall dynamics and potentially attract a new audience. With his background in stand-up comedy and scripted content, Chris brings a fresh perspective to the presenting role, as seen in his candid approach and advice on preparation techniques. Overall, the behind-the-scenes insights shared by the hosts and guests offer a glimpse into the inner workings of live television, showcasing the creativity and spontaneity required to keep the audience engaged. As the show continues to evolve, we can expect more exciting moments and surprises that will keep viewers coming back for more. Stay tuned for updates on This Morning and other impactful news stories. Your support and engagement drive us to deliver more valuable content for your enjoyment.

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Source: CNN

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